Consumer Psychology and Behaviour Design Blog

Interviewing Users Without the Cringe

Gary van Broekhoven

Published on: 06/05/2025

Learn to run better user interviews, ask smarter questions, uncover real insights, and design products people genuinely love.

Behaviour DesignConsumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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